Tone of voice isn’t what we say, but how we say it. It’s the language that we use and the personality we communicate.
The Arts Society tone of voice is a reflection of our brand and is influenced by our core values. Our tone of voice is:
- Confident
Clear and concise, acronym and jargon free
- Knowledgeable
Smart and informed
- Inspiring
Moving and creative
- Welcoming
Courteous and inclusive
- Relevant
Targeted and considered