Use of imagery is a key part of our new visual identity.
The new Brand Guidelines suggest:
'Our use of photography should be inspirational and aspirational, engaging and exciting. We should avoid the obvious and clichéd. Cropping a photograph well can have a dramatic effect on its impact, drawing the viewer’s eye and excluding visual ‘clutter’. Photographs should be of the highest possible quality. We should never use pictures which look slightly out of focus or dull.'
Please refer to the Brand Guidelines for examples of dos and don’ts.
For inspiration and guidance on sourcing copyright free images please CLICK HERE (please note - you will need to be logged in to the Members area of the NADFAS website).